Oscar Mayer Essay -- essays research papers

Problem: One of the key issues faced by McGraw is that there is a large gap between his projections for next year, and what the manager’s are promising him . His goal is to obtain a 15% increase in the operating income from his division (OM, LR and NP). The managers are projecting a decrease of 5.2% from the current year. In absolute terms there is a gap of $27 MM in the projected divisions operating income. If McGraw were to keep his A&P budget the same as last years, he would save $32MM over the managers’ projections. Therefore, one solution could be to effectively use the strengths of the product lines and the A&P dollars by consolidating his sub-divisions. Analysis: Comparing the contributions and costs of the three product lines OM, LR and NP as a percentage of the total division’s numbers for the three years can give a detailed picture on the successes and failures of each sub-division, their strengths and weaknesses. This exercise lets us determine what percent of the divisions’ A&P budget is dedicated to Oscar Mayer vs. what percent of the divisions operating income comes from OM vs. LR. Louis Rich Brand Strengths are growing market segment, â€Å"health conscious† segment contributing to the rise in the operating income exponentially. However, a 33% of division’s advertising and promotional budget is being consumed for a 24% of total revenue or 14% of division’s operating income. While contribution to operating income is exponential, it is still less than 1/4th of the total divisions operating income. Oscar Mayer Brand Oscar Mayer brand has been developed over 100 years. It has a strong brand name, brand equity associated with it. It has established marketing and distribution channels. The numbers show a decline in the operating income of 18% over 3 years in part this may be due to a decrease in percentage of division’s A&P expenses directed towards OM brand. There is a question as to whether LR brand is cannibalizing OM brand. New Product Stuff’ n Burger numbers shows that a proportionately large spending on A&P is still generating no operating income. It is in the red. This points out the difficulty and expense involved in developing new brand or products. One of the key questions to ask is if the Louis Rich Brand is eating away into the Oscar Mayer’s market share? The two tables below show a decrease in the Oscar ... ...eat Oscar Mayer products. The tag line can say Oscar Mayer: offering choice and variety, fun and relaxation. Extend Product line This would require the company to reposition Louis Rich brand under Oscar Mayer Brand, without loosing its target audience, the health conscious group. (Both division can leverage off of the well reputed brand name Oscar Mayer.) Introduce repackaging, ready to eat lunches – including red and white meat variation. The focus here would be convenience for working people and enjoyable for kids. Pricing Strategy Running a sales promotion offering two for one package deals. Can sell white meat products via vending machines at health clubs and give free Samples to women. Cutting price of Oscar Mayer products in order to gain more market share and become more in line with the market competition. Products from Oscar Mayer and Louis Rich under the Oscar Mayer umbrella would need to be priced competitively with products from Smithfield, Ball Park, Hillshire Farms, Butchers, Tyson, Carl Budding and Kellogg’s etc. Russell Winer. Marketing Management 2nd ed. Prentice Hall, 2004. ISBN 0131405470. Custom Business Resources. Prentice Hall, 2005. ISBN 0536921288.

Applying Models of Health Promotion to Improve Effectiveness of Pharmacist-Led Campaign in Reducing Obesity in Socioeconomically Deprived Areas

Abstract This essay aims to determine how different models of health promotion can be used to improve effectiveness of pharmacist-led campaign in reducing obesity in socioeconomically deprived areas. The health belief, changes of stage and ecological approaches models are some models discussed in this brief. These models are suggested to be effective in underpinning pharmacist-led campaigns for obesity in the community. This essay also discusses the impact of obesity on individuals and the community and its prevalence in socio-economically deprived groups. Challenges associated with uptake of healthy behaviour are discussed along with possible interventions for obesity. It is suggested that a multi-faceted, community based intervention will likely lead to a successful campaign against obesity. Introduction Blenkinsopp et al. (2000) explain that health promotion is aimed at maintaining and enhancing good health in order to prevent ill health. Health promotion encompasses different issues and activities that influence the health outcomes of individuals and society. Health promotion involves the creation and implementation of health and social care policies that are deemed to prevent diseases and promote the physical, social and mental health of the people. Blenkinsopp et al. (2000) observe that pharmacists are perceived to have crucial roles as health promoters in the community. Since health promotion incorporates a range of actions that are aimed in promoting health, it is essential to understand the role of pharmacists in promoting health. In this essay, a focus is made on health promotion for individuals suffering from obesity in socioeconomically deprived areas. A discussion on the different models of health promotion will also be done. The first part of this brief discusses models o f health promotion while the second part critically analyses how these models can be used to underpin pharmacist-led campaigns in reducing obesity. The last part of this essay will summarise the key points raised in this essay. Models of Health Promotion Blenkinsopp et al. (2003) argue that, in the past, perspectives of pharmacists on ill-health takes the biomedical model approach to health. This model considers ill health as a biomedical problem (Goodson, 2009) and hence, technologies and medicines are used to cure the disease. Pharmacists are regarded as ‘experts’ in terms of their knowledge on a health condition and its cure. Hence, when the biomedical model is used, pharmacists’ response to a health-related query likely takes the disease-oriented approach to medical treatment and referral. This approach limits the care and interventions for the patients. Bond (2000) observes that while not necessarily inappropriate for pharmacy practice, the biomedical approach results to ‘medicalisation’ of health. This means that health and illness are both determined biologically. It should be noted that the primary function of pharmacists is to dispense medications. Hence, when making health-related advice to patients, this often involves information on medications appropriate to the health conditions of the patient. However, the role of pharmacists in providing medicines has expanded to include advice on the therapeutic uses of medications and information on how to maintain optimal health (Levin et al., 2008). Taylor et al. (2004) also reiterates that pharmacists are beginning to promote health through patient education that supports positive behaviour and actions related to health. This new approach is consistent with health models for individuals such as health belief model and stages of change. The health belief model teaches that individuals have to acknowledge the perceived threat and severity of the disease and how positive health behaviour can give them benefits (Naidoo and Wills, 2009). The benefits of the new behaviour should outweigh perceived barriers to the physical activity behaviours (Naidoo and Wills, 2009). This model requires that individuals have cues to action to help them adapt a new behaviour and gain self-efficacy. The latter is important since individuals suffering from chronic conditions need to develop self-efficacy to help them manage their condition and prevent complications (Lubkin and Larsen, 2011). It is well established that obesity, as a chronic condition, is a risk factor for development of type 2 diabetes, hypertension, cardiovascular diseases, orthopaedic abnormalities and some form of cancer (Department of Health, 2009). When individuals receive sufficient patient education on obesity and the risks associated with this condition, it is believed that they will take actions to manage the condition. While the health belief model has gained success in helping individuals take positive actions regarding their health, Naidoo and Wills (2009) emphasises that patient education alone or informing them on the severity and their susceptibility of the disease may not be sufficient in changing or sustaining behaviour. Although individuals are informed on the benefits of the health behaviour, there is still a need to consider how environmental factors help shape health behaviour. It should be considered that obesity is a multifactorial problem and environmental factors play crucial roles in its development. Public Health England (2014) notes that in the last 25 years, the prevalence of obesity has more than doubled. This rapid increase in overweight and obesity prevalence shows that in 2010, only 30.9% of the men in the UK have basal metabolic index (BMI) within the healthy range (Public Health England, 2014). In contrast, the proportion of men with healthy BMI in 1993 was 41.0%. Amongst women, proportion of women with healthy BMI in 1993 was 49.5% but this dropped to 40.5% in 2010. It has been shown that almost a third or 26.1% of UK’s population is obese. If current trends are not addressed, it is projected that by 2050, 60% of adults will be obese (Public Health England, 2014). The effects of obesity are well established not only on the health of individuals but also on the cost of care and management of complications arising from this condition (Public Health England). Managing obesity at the individual level is necessary to help individuals adopt a healthier lifestyle. It has been shown that a diet rich in fruits and vegetables (Department of Health, 2011) and engagement in structured physical activities (De Silva-Sanigorski, 2011) improve health outcomes of obese or overweight individuals. The stages of change model (Goodson, 2009) could be used to promote health amongst this group. This model states that adoption of healthy behaviours such as engagement in regular physical activity or consumption of healthier food requires eliminating unhealthy ones. The readiness of an individual is crucial on whether people will progress through the five levels of stage of change model. These levels include pre-contemplation, contemplation followed by preparation, action and maintenance (Goodson, 2009). Different strategies are suggested for each level to assist an individual progress to the succeeding stage. It has been shown that prevalence of obesity is highest amongst those living in deprived areas in the UK and those with low socio-economic status (Department of Health, 2010, 2009). Families with ethnic minority origins are also at increased risk of obesity compared to the general white population in the country (Department of Health, 2010, 2009). This presents a challenge for healthcare practitioners since individuals living in poverty belong to the vulnerable groups (Lubkin and Larsen, 2011). It is suggested that development of obesity amongst this group could be related to their diet. Energy-dense food is cheaper compared to the recommended fruits and vegetables. In recent years, the Department of Health (2011) has promoted consumption of 5 different types of fruits and vegetables each day. However, the cost of maintaining this type of diet is high when compared to buying energy-dense food. The problem of obesity also has the greatest impact on children from low-income families. R esearch by Jones et al. (2010) has shown a strong link between exposures to commercials of junk foods with poor eating habits. It is noteworthy that many children in low-income families are exposed to long hours of television compared to children born to more affluent families (Adams et al., 2012). The multi-factorial nature of obesity suggests that management of this condition should also take a holistic approach and should not only be limited to health promotion models designed to promote individual health. Hence, identifying different models appropriate for communities would also be necessary to address obesity amongst socio-economically deprived families. One of models that also address factors present in the community or environment of the individual is the ecological approaches model (Goodson, 2009). Family, workplace, community, economics, beliefs and traditions and the social and physical environments all influence the health of an individual (Naidoo and Wills, 2009). The levels of influence in the ecological approaches model are described as intrapersonal, interpersonal, institutional, community and public policy. Addressing obesity amongst socio-economically deprived individuals through the ecological approaches model will ensure that each level of influence is recogn ised and addressed. Pharmacist-led Campaigns in Reducing Obesity The health belief, stages of change and the ecological approaches models can all be used to underpin pharmacist-led campaigns in reducing obesity for communities that are socio-economically deprived. Blenkinsopp et al. (2003) state that community pharmacists have a pivotal role in articulating the needs of individuals with specific health conditions in their communities. Pharmacists can lobby at local and national levels and act as supporters of local groups who work for health improvement. However, the work of the pharmacists can also be influenced by their own beliefs, perceptions and practices. Blenkinsopp et al. (2003) emphasise that when working in communities with deprived individuals, the pharmacists should also consider how their own socioeconomic status influence the type of care they provide to the service users. They should also consider whether differences in socio-economic status have an impact on the care received the patients. There should also be a consideration if th ere are differences in the culture, educational level and vocabulary of service users and pharmacists. Differences might influence the quality of care received by the patients; for instance, differences in culture could easily lead to miscommunication and poor quality of care (Taylor et al., 2004). Bond (2000) expresses the need for pharmacists to examine the needs of each service user and how they can empower individuals to seek for healthcare services and meet their own needs. In community settings, it is essential to increase the self-efficacy of service users. Self-efficacy is described as the belief of an individual that they are capable of attaining specific goals through modifying their behaviour and adopting specific behaviours (Lubkin and Larsen, 2011). In relation to addressing obesity amongst socio-economically deprived individuals, pharmacists can use the different models to help individuals identify their needs and allow them to gain self-efficacy. For example, pharmacists can use the health belief model to educate individuals on the consequences of obesity. On the other hand, the stages of change model can be utilised to help individuals changed their eating behaviour and improve their physical activities. Uptake of behaviours such as healthy eating and increasing physical activities are not always optimal despite concerted efforts of communities and policymakers (Reilly et al., 2006). It is suggested that changing one’s behaviour require holistic and multifaceted interventions aimed at increasing self-efficacy of families and allowing them to take positive actions (Naidoo and Wills, 2009). There is evidence (Tucker et al., 2006; Barkin et al., 2012; Davison et al., 2013; Zhou et al., 2014) that multifaceted community-based interventions aimed at families are more likely to improve behaviour and reduce incidence of obesity than single interventions. Community-based interventions can be supported with the ecological approaches model. This model recognises that one’s family, community, the environment, policies and other environment-related factors influence the health of the individuals. To date, the Department of Health (2010) through its Healthy Lives, Healthy People pol icy reiterates the importance of maintaining an active and healthy lifestyle to prevent obesity. This policy allows local communities to take responsibility and be accountable for the health of its community members. Pharmacists are not only limited to dispensing advice on medications for obesity but to also facilitate a healthier lifestyle. This could be done through collaboration with other healthcare professionals in the community (Goodson, 2009). A multidisciplinary approach to health has been suggested to be effective in promoting positive health outcomes of service users (Zhou et al., 2014). As discussed in this essay, pharmacists can facilitate the access of service users to activities and programmes designed to prevent obesity amongst members in the community. Finally, pharmacists have integral roles in health promotion and are not limited to dispensing medications or provide counselling on pharmacologic therapies. Their roles have expanded to include providing patients with holistic interventions and facilitating uptake of health and social care services designed to manage and prevent obesity in socio-economically deprived individuals. Conclusion In conclusion, pharmacists can use the different health promotion models to address obesity amongst individuals with lower socioeconomic status. The use of these models will help pharmacists provide holistic interventions to this group and address their individual needs. The different health promotion models discussed in this essay shows that it is crucial to allow service users gain self-efficacy. This will empower them to take positive actions regarding their health. Finally, it is suggested that a multi-faceted, community based intervention will likely lead to a successful campaign against obesity. References Adams, J., Tyrrell, R., Adamson, A. & White, M. (2012). Socio-economic differences in exposure to television food advertisements in the UK: a cross-sectional study of advertisements broadcast in one television region. Public Health Nutrition, 15(3), 487-494. Barkin, S., Gesell, S., Poe, E., Escarfuller, J. & Tempesti, T. (2012). Culturally tailored, family-centred, behavioural obesity intervention for Latino-American Preschool-aged children. Pediatrics, 130(3), 445-456. Blenkisopp, A., Panton, R. & Anderson, C. (2000). Health Promotion for Pharmacists, 2nd ed. Oxford: Oxford University Press. Blenkisopp, A., Andersen, C. & Panton, R. (2003). Promoting Health. In: K. Taylor & G. Harding (Eds.), Pharmacy Practice (pp. 135-147). London: CRC Press. Bond, C. (2000). An introduction to pharmacy practice. In: C. Bond (ed.), Evidence-based pharmacy (pp. 1-21). London: Pharmaceutical Press. Davison, K., Jurkowski, J., Li, K., Kranz, S. & Lawson, H. ((2013). A childhood obesity intervention developed by families for families: results from a pilot study. International Journal of Behavioral Nutrition and Physical Activity, 10(3). Retrieved November 21, 2014 from http://www.ijbnpa.org/content/10/1/ De Silva-Sanigorski, A. (2011). Obesity prevention in the family day care setting: impact of the Romp & Chomp intervention on opportunities for children’s physical activity and healthy eating. Child Care, Health and Development, 37(3), 385-393. Department of Health (2009). Change4Life. London: Department of Health. Department of Health (2010). Healthy Lives, Healthy People. London: Department of Health. Department of Health (2011). The Eatwell Plate. London: Department of Health. Goodson, P. (2009). Theory in health promotion research and practice: Thinking outside the box. London: Jones & Bartlett Learning. Jones, S., Mannino, N. & Green, J. (2010). Like me, want me, buy me, eat me’: relationship-building marketing communications in children’s magazines. Public Health and Nutrition, 13(12), 2111-2118. Lubkin, I. & Larsen, P. (2011). Chronic illness: impact and intervention. London: Jones & Bartlett Publishers. Levin, B., Hurd, P. & Hanson, A. (2008). Introduction to public health in pharmacy. London: Jones & Bartlett Publishers. Naidoo, J. & Wills, J. (2009) Foundations for health promotion. London: Elsevier Health Sciences. Public Health England (2014). Trends in Obesity Prevalence. Retrieved November 21, 2014 from http://www.noo.org.uk/NOO_about_obesity/trends Reilly, J., Montgomery, C., Williamson, A., Fisher, A., McColl, J., Lo Conte, R., Pathon, J. & Grant, S. (2006). Physical activity to prevent obesity in young children: cluster randomised controlled trial. British Medical Journal, doi: 10.1136/bmj.38979.623773.55 Retrieved November 21, 2014 from http://www.bmj.com/content/333/7577/1041.full.pdf+html Taylor, K., Nettleton, S. & Harding, G. (2004). Sociology for pharmacists: An introduction. London: CRC Press. Tucker, P., Irwin, J., Sangster Bouck, L., He, M. & Pollett, G. (2006). Preventing paediatric obesity; recommendations from a community-based qualitative investigation. Obesity Review, 7(3), 251-260. Zhou, Z., Ren, H., Yin, Z., Wang, L. & Wang, K. (2014). A policy-driven multifaceted approach for the early childhood physical fitness promotion: impacts on body composition and physical fitness in young Chinese children. BMC Pediatrics, 14: 118 Retrieved November 21, 2014 from http://www.ncbi.nlm.nih.gov/pubmed/24886119

Fundamentals of Management Essay

1) One of Zappos’ key features is free returns on shoes that don’t fit. Answer: TRUE Explanation: An online shoe store needs to be allow customers to â€Å"try on† shoes. Zappos does this with free returns and no questions asked. Diff: 1 Page Ref: 29 Objective: 2.1 2) One element of Zappos’ success is that it has limited selection, focusing on quality rather than a great number of different brands and styles. Answer: FALSE Explanation: Zappos has an enormous selection. Selection is one of the advantages it has over conventional shoe stores. Diff: 2 Page Ref: 29 Objective: 2.1 3) One of Zappos’ goals is to deliver WOW to its customers. Answer: TRUE Explanation: Delivering WOW is one of Zappos’ ten corporate values. Diff: 2 Page Ref: 29 Objective: 2.1 4) A major cause of the shutdown of a BMW assembly plant in South Carolina in 2010 was a bank crisis in Iceland. Answer: FALSE Explanation: A volcanic eruption in Iceland was the cause of the shutdown, preventing deliveries to the plant. Diff: 2 Page Ref: 30 AACSB: Dynamics of the global economy Objective: 2.1 Learning Outcome: Identify the fundamental concepts and issues of international business and management 5) The external environment of an organization includes factors and forces that can affect how the organization operates. Answer: TRUE Explanation: The external environment includes any outside agent that can influence the performance of the organization. Diff: 2 Page Ref: 30 AACSB: Multicultural and diversity understanding Objective: 2.1 Learning Outcome: Describe the components of the management environment 6)  The components of an organization’s external environment include a technological component and a political component. Answer: TRUE Explanation: The technological component may include such things as new software, while the political component may include office holders who directly affect a company’s business. Diff: 2 Page Ref: 30 AACSB: Analytic skills Objective: 2.1 Learning Outcome: Describe the components of the management environment 7) The sociocultural component of the external environment of an organization includes trends and traditions, but not basic attitudes and values. Answer: FALSE Explanation: The sociocultural component of the external environment includes all beliefs and values as well as attitudes and behavioral patterns. Diff: 1 Page Ref: 30 Objective: 2.1 Learning Outcome: Describe the components of the management environment 8) The overall trend toward globalization is part of the political component of an organization’s external environment. Answer: FALSE Explanation: Globalization is part of the global component of an organization’s external environment. Diff: 2 Page Ref: 31 AACSB: Dynamics of the global economy Objective: 2.1 Learning Outcome: Identify the fundamental concepts and issues of international business and management 9) High interest rates have been identified as a major cause of the economic meltdown that began in 2008. Answer: FALSE Explanation: Low interest rates, rather than high interest rates, have been named as a cause of economic problems. Diff: 2 Page Ref: 31 AACSB: Dynamics of the global economy Objective: 2.1 Learning Outcome: Identify the fundamental concepts and issues of international business and management 10) Prior to the recession that began in 2008, many businesses became highly leveraged, which is another term for a company with a high debt-to-assets ratio. Answer: TRUE Explanation: With  cheap credit, companies tended to take on too much debt.

Black Boy Analysis essays

Black Boy Analysis essays Black Boy is both an indictment of American racism and a narrative of the artist's development. As a child growing up in the Jim Crow South, Richard faced constant pressure to submit to white authority. However, even from an early age, Richard had a fierce spirit of rebellion. Had he lacked the resilience to be different despite the pressure to conform to social expectations, he would probably never have become an internationally renowned writer. The entire system of institutional racism was designed to prevent the American black's development of aspirations beyond menial labor. Racist whites were extremely hostile to black literacy and even more so to black Americans who wanted to make writing a career. However, Richard did not only face opposition to his dreams from racist whites. In many ways, his own family and the black community fiercely opposed his aspirations. His grandmother, a strict, illiterate Seventh Day Adventist, considered reading and writing about anything other than God sinful. Richard's peers considered him silly and unrealistic and maybe dangerous. Throughout his childhood, Richard suffered violence at the hands of his family for daring to rebel against his assigned role of humble silence. In Black Boy, he often charges the black community with perpetuating the agenda of white racism. Throughout his childhood and adulthood, Richard reacted with bitter contempt toward what he saw as the submission of other black people to white authority. Wright has often been criticized for failing to acknowledge or appreciate the richness of the American black community. However, his personal experiences clearly affected his relationship with it. Just as he suffered abuse and hostility from his own family, so did he receive little comfort from the larger black community. Wright constantly clashed with what he saw as Black American submission, and, for personal reasons, clashed with all religious dogmatism. The black communit...

How to Prepare for Retirement While Youre Young

How to Prepare for Retirement While Youre Young I know, you don’t think you need to think about retirement yet. But trust me, it sneaks up on you. You’re probably already behind. Rather than being overwhelmed, focus on a few simple things you can do this year to make sure you have the life you’ve always dreamed of in your sunset years. Eat Right and ExerciseKeeping up your health is half the battle. What good is retirement, after all, if you’re too sick to enjoy it? Fight off obesity, your risk of heart disease, and diabetes. Being healthy and active will improve your quality of life, and it will save you a small fortune in health care costs.Save SmartJust shaving off bits of every paycheck and dumping them into a savings account isn’t going to cut it. Try funding your 401k to the max- this is free money courtesy of your employer! Taking more out of your paycheck will also save you on annual income tax. And, if you have the means, try buying property to generate more income- or even remodeling yo ur house to include a rentable unit for a little extra cash.Know Where You’ll BeHave a home with equity, but very little savings? You won’t have access to your biggest assets to pay your monthly bills. To get greater access, consider selling your house and downsizing to a smaller property, renting out a spare room, or refinancing your loan or mortgage. You might even qualify for a reverse mortgage and be able to convert your home equity into cash.Know Where Your Money IsYou’ve worked so hard for your retirement savings. Make sure you know what your money is doing- and whether it could be doing better. Meet with an advisor for a once-a-year review of your funds, just like you see your doctor for an annual physical.Make a Bucket ListDon’t get all the way to your retirement and then have no idea how to spend your time. Stave off the potential loneliness and boredom by making sure you have a list of things to do with yourself- projects and trips and plans you never had time for in your working years.The 5 Resolutions You Need To Make If You Ever Want To Retire

Criminology theory research paper Essay Example | Topics and Well Written Essays - 2250 words

Criminology theory research paper - Essay Example In response, the Canadian conservative government has adopted varied measures aimed at addressing this menace. These include increasing longer prison terms as well as establishing more prisons. (Agnew and Cullen 121) As much as this has been helpful in averting crime, its effectiveness has often been questionable. This therefore call the need for the application of classical criminology and strain theory to explain how government agencies can avert the ever increasing rates of crime in the city of Toronto. Classical criminology theory Prior to explaining how government agencies in Toronto can apply classical criminology theory to fight crime, it is important to analyze it major underlying concepts. The classical school of criminology is often associated with Cesare Beccaria (Slocum 1107). It emerged at a time when the naturalistic approach of social contract scholars was challenging the spiritualistic approach that had dominated the thinking of criminal justice policies over a long p eriod (Becker 174). Thus, classical criminology emerged as a protest against spiritual explanations of crime and the criminal policies which they were based. Beccaria protested against a wide range of inconsistencies in the governance as well as public affairs(Slocum 1108). He advocated for various reforms within the criminal justice system to make it more logical and rational(Slocum 1108). He objected the barbaric punishments that were issued at that time. In regard to the contractual society and the need of punishments, Beccaria argued that laws are conditions under which people are united to form a society. It is the law that defends against private usurpations by individuals. He believed that only established laws can decree punishments for crimes. Beccaria believed that the true measure of crime is the harm done to the society. Thus, he expressed acknowledgement of the fact that crimes should not be committed, or should be less frequent in proportion to the harm they case socie ty. For this reason, he contended that obstacles that deter people from engaging in crime should be made stringer in proportion as they are contrary to the public good. According to Beccaria, there must be a proper proportion between crime and punishment(Agnew and Cullen 231). Today, most law enforcement agencies apply this principle through the establishment of law enforcement agencies aimed at punishing criminals. In regard to severity of punishments, Beccaria believed that for punishment to attain it end, the evil it inflicts has to exceed the advantage derivable from the crime (Cornish and Clarke 943). He argued that the more prompt and more closely punishment followed upon the commission of a criminal activity, the more just and useful it well be. According to him, one of the greatest curbs of crime is not the cruelty of punishment but rather the certainty of punishment. Thus, he suggested that laws and executors of laws should be inexorable. Most importantly, Beccaria argued t hat it is better to prevent crime rather than to punish them(Agnew and Cullen 232). He therefore believed that the ultimate purpose of every good legislation should be to prevent crime. This can be done through making laws clear and simple and that the entire force of a country should be united in the defense of these laws. Therefore, Beccaria believed that laws should be published do that the public may be aware of they are expected to do. His

The Potential Effects of a Large Earthquake Essay

The Potential Effects of a Large Earthquake - Essay Example The essay "The potential effects of a large earthquake" discusses the possible areas to move in, their main good and disruptive factors. Earthquake hazard mapping is mainly used in California in efforts to ensure that there is effective land use. There has been an awareness on seismic safety to both public and private investors to prevent building or occupying areas with active faults. The first location we are discussing is 3700 Perie lane, San Jose which is near San Andrea’s faults. The information which is going to guide us in understanding better the area and its activities based on maps and geotechnical data from geological investigations, technical reports and reports from the geological survey regarding earthquakes and liquefaction potential brought about by landslide zones. The stability of the 3700 Perie lane, San Jose is mainly affected by the material type, vegetation cover, inclination and moisture content. There are numerous types of landslides in the area of San Jose and the major one in this area is the rock slide, translational and rotational, earth slide, complex slides, earth slides, debris slides and rock fall. Different Zones along Perie |lane, San Jose are high influenced by either geological or soil conditions which have a great impact on the development of the area. This city is well known as the most active in earthquakes and tsunamis by seismologist and geologist. A regular occurrence of Tsunamis along San Andrea Faults is associated with the crustal movement along the active fault zones.